October 2010 Archives

Until parents begin to make the visceral connection between food and health, they will continue killing their kids with kindness.  Here is the kind of wake-up call we all need: 
Tough approach by advertising agency in Sydney aims to combat obesity epidemic by likening high-fat food to different kind of junk.  Read the whole story here.

We can no longer sit by and watch our children's health go down the drain for want of effective nutritional guidelines and quality execution of the school lunch program.  Let the power of the marketplace speak for itself.  I am calling on all parents to send a strong message to administrators and lawmakers by using the National School Lunch Week to boycott school lunches.

Childhood obesity is on the rise, lunch is an important part of a child's daily nutrition, and National School Lunch Week is October 11-15, yet First Lady Michelle Obama's child nutrition bill has stalled in Congress leaving school lunches underfunded and missing the mark on good nourishment. We have every right to expect the providers of our children's school lunches to strive for health, but most fall dreadfully short.  What we get are dismal, monochrome  servings of salty, high-fat, processed food, without an appealing fresh fruit or vegetable in sight.  On top of that, our kids have to run the gamut through an overwhelming array of sweets and junk food that line the checkout isle. Citing funding issues and cost cutting measures, districts poor mouth us and point every way but to themselves.  In the meantime, companies like Revolution Foods are proving that delivering a high quality handmade school lunch with zero processed food is well within the economic reach of most.  

Until school lunches get healthier and competing a-la-carte and vending machine junk foods are removed from the school cafeteria, I am urging parents to send a healthy lunch from home.

The RFS culinary team has provided suggestions for a week's worth of healthy, fun and fresh 
lunches as part of the launch of our "Talking Seed-to-Plate" blog.  These options are affordable, colorful and tasty enough to tempt even the most finicky child.  

Please join in the conversation and share your own tips and frustrations at https://www.recipe4success.org/seedtoplate/, where our team of professional chefs and educators will answer questions, and continue to post new menus and ideas for or engaging children in their own well being through activities in the kitchen and garden.

And plan to attend "Lunch Line" a documentary presented by our friends at  www.thelunchtray.com  in conjunction with Applegate Farms.

We must get control of this situation and save our children's lives.  NOW.

Bob and I just got back from Norah O'Donnell's book launch party in Washington DC.  The people watching alone was worth the trip, but we got to visit with First Lady Michelle Obama's Chief of Staff, Susan Sher about happenings with Let's Move!  And had a long chat with Howard Fineman about his recent hat change from his venerable old media gig as longtime editor of Newsweek to his new role as senior editor of the Huffington Post.  Read about the party here  here and here. 

Can't wait for you to meet Norah when she comes to Houston for the Blue Plate Special Cafe Lunch & Harvest Market on November 10.  Read all about Norah here.  Buy your luncheon  tickets HERE.

A new study released by The Organization for Economic Cooperation and Development notes that the USA must implement real change including the need  for a serious commitment from the food industry to stop advertising unhealthy foods to kids.
READ THE WHOLE STORY HERE