Aashish Parekh
Partner, Trans4mative Advisors


Aashish Parekh is an experienced strategic management and technology consultant who helps clients develop and implement strategies for business transformation and growth. As a Founding Partner of Trans4mative Advisors, Aashish prides himself in designing creative solutions for his clients' toughest business challenges, blending insights and perspectives from multiple industries and technology domains. Aashish has served customers across multiple industries including financial services, energy, oil & gas, manufacturing, logistics and transportation, healthcare, retail, and software & technology. He particularly enjoys mentoring and coaching, public speaking, teaching, and helping organizations think strategically about their growth.

Aashish received a BS in Computer Science from the University of Texas at Austin, with minors in History and Business Foundations. Aashish was a Dean's Scholars student in the College of Natural Sciences and a founding member of the DS Theatre troupe. He remains involved with the university and serves a guest lecturer in classes in the Computer Science and MIS programs.

Aashish's passion outside of work lies in spending time with his wife Erin and their two children - Dorian and Cordelia. Most of his weekends are spent visiting with family, volunteering with a local nonprofit, partaking in Houston's rich culinary scene, or watching a play in the Theater District. He also enjoys travel, reading time-tested classic literature (and now baby books), playing golf, and investing far too much time following all things soccer. Aashish and Erin are involved with several local non-profit organizations.

In the summer of 2015, Aashish dedicated a significant amount of time to help the development of the new VegOut! app through Pariveda's in-kind donation of five interns working full-time over the course of twelve weeks under the guidance of a full-time consultant. Aashish played a key role in defining the vision and strategy for this project.