Eat This! Campers Sell Cookies

Gracie Cavnar
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KaleCookieCampers-square.jpgChocolate Kale Cookies, a brand new product created by elementary aged kids who attended session five of our Eat This! Summer Camp at RecipeHouse, were the hands-down choice by Houston's Revival Market to add to their shelves.   Veteran supporters of Recipe for Success Foundation's efforts to combat childhood obesity by changing the way kids eat, Revival Market unveiled their latest product just in time for back to school.

Eat This! Summer Camps prepare children to become savvy food consumers through hands-on learning in the kitchen and garden. During each week-long session, campers develop and market an original food product with the help of the Foundation's Seed-to-Plate Nutrition Education™ Instructors, and volunteer members of their Chefs Advisory Board, who this year included Jon Buchanan (Trevisio) and Ruffy Sulaiman (Hilton Americas-Houston), and Revival Market General Manager, Carlos Meltzer. 

"Children who understand how food is marketed to them are empowered to distinguish between facts and promotions when selecting their own food from grocery shelves," explained Gracie Cavnar.  After building their culinary chops testing recipes, this year's five groups of campers perfected their products and developed branding and packaging to present to Revival Market. "Understanding the basics of food marketing opens the door to critical thinking and gives kids a set of tools they can use in many areas of development," said Meltzer.

Finished products ranged from Salsa Gals' Italian-inspired salsa complete with the jingle, "Don't Mambo; Salsa!" to the deceptively healthy Razzalicious Brownies, chock full of fresh spinach and raspberries.  After sampling entries from the five Eat This! Summer Camp sessions, the Revival Market team selected their favorite:   "Everything was great, but we found the Chocolate Kale Cookies to be the best tasting item and loved the style of the box and the artwork the kids created," said Meltzer.

Campers, parents and RFS staff reunited at Revival Market for the official unveiling of the winning product. Attendees sampled all five products crafted by campers, viewed the various marketing campaigns, and enjoyed light bites provided by Revival Market.

"My child loved EVERYTHING about this camp--the garden, cooking,meeting an 'insect guy', marketing granola--EVERY aspect was phenomenal!" said Swati Narayan, Mom to eight-year-old Milan.

You can buy Chocolate Kale Cookies at Revival Market and a portion of the proceeds will be donated back to RFS programming.

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This page contains a single entry by Gracie Cavnar published on August 22, 2013 7:33 AM.

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