Mythbusters: Reading Between the Price Tags

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5:21mythbustersblog.jpgThe widely accepted mantra that healthy food is more expensive than junk food has officially been squashed by new USDA research. With the pervasive fear of a rising grocery bill one of the main reasons why more people don't buy fresh, healthy produce, eaters everywhere will be pleasantly surprised to find out that delicious meals can be both affordable and nutritious, a combination that families nationwide try to achieve when setting the dinner table.

"The price of potato chips is nearly twice as expensive as the price of carrots by portion size," Statesman Journal

Although the research and numbers can be dizzying at times, there is an easier way to simplify your grocery store experience and level out your food budget: eat more fresh produce, beans and grains. You can save money on whole fruits and vegetables (as opposed to processed and individually packaged fruit products) and all it takes is a little extra time and effort in the kitchen, a welcome trade for those watching their wallets. As with any type of research, there are outliers - the healthy foods that are indeed more expensive than the unhealthy foods - but in general, evidence is in favor of fresh, flavorful and frugal foods.

Widening the research lens, the long-term effects of eating an unhealthy diet are deleterious to the nation's pocketbook. "By some estimates, nearly 21 percent of all current medical spending in the United States is now obesity related." Brookings Institute Health Care Costs Healthcare costs (regarding the chronic illnesses that are obesity related Chronic Diseases) at a national level, are a shared expense, making the issue that much more important to eaters nationwide.

The nationally-recognized Seed-to-Plate Nutrition Education (S2P) program at Recipe for Success Foundation, with its in school cooking and gardening classes, teaches children about the entire food process, encouraging interaction and excitement about fresh produce. Brightly-colored vegetables and fruits are the stars of the S2P hands on meals, with fresh pesto-topped whole wheat pizzas or fruit salads with yogurt toppings delighting the taste buds and challenging the much debated view that children prefer packaged, processed foods over healthy, whole foods.

Fear the cash register no more. Trade in that bag of potato chips for a bag of carrots and see the (financial and health) results!

How will you adjust your grocery list?

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